Bodegas Valdelana has been honoured at the Premios Euskadi de Turismo, Comercio y Consumo (Euskadi Tourism, Trade and Consumer Affairs Awards), granted by the Gobierno Vasco (Basque Government), in the Tourism category “for our work in promoting wine tourism and the recovery of heritage”.

The 2025 Euskadi Tourism, Trade and Consumer Affairs Awards Gala

Last 20 November 2025, we had the honour of being awarded at the prestigious Euskadi Tourism, Trade and Consumer Affairs Awards, granted by the Basque Government.

During the gala, chaired by the Minister of Tourism, Trade and Consumer Affairs, Javier Hurtado, the contribution of all the award winners was highlighted. They are benchmarks in their fields for their commitment to innovation, sustainability, professional excellence and strong ties to the territory. As the Minister pointed out, tourism and trade are vital sectors that generate a significant share of employment in Euskadi and contribute far more than just figures: they bring life to our streets and enrich our culture.

All award winners at the 2025 Euskadi Awards

These were all the companies and organisations awarded at the 2025 Euskadi Awards Gala:

TOURISM:

• Bodegas Valdelana: For its work in promoting wine tourism and the recovery of heritage.
  
• Spirit Hotel & Apartments: For its commitment to innovation.
  
• Cristina Iturriagagoitia: For her professional career and her contribution to the development of tourism through excellence and knowledge.
  
• Bidasoa Activa: For its model of a sustainable, innovative destination based on institutional cooperation.
  
• Special mention for professional career to Asunción Fernández-Villarán (coordinator of the Tourism Degree at the University of Deusto).

TRADE:

• Azpeitia Bertan Merchants Association: For its revitalisation of local commerce and its role in urban life.
  
• Cotton Artean: For its family tradition and continuous adaptation to consumers.
  
• Pinturas del Norte 1963: For its innovation and specialisation in a highly competitive sector.
  
• Gustazos Postrería: For its creative entrepreneurship and its contribution to local gastronomic culture.
  
• Muchas Telas: For its ability to reinvent itself and keep neighbourhood textile trade alive.

CONSUMER AFFAIRS:

• OMIC Tolosaldea: For its closeness and effectiveness in defending consumers’ rights.
  
• Despilfarro Zero Platform (Elika): For promoting responsible consumption and fighting food waste.
• Cadena SER – “Código de Barras”: For its informative, rigorous and accessible work on consumer affairs.

Awarded for the promotion of wine tourism and the recovery of heritage

This recognition is especially important to us, as it values the very essence of what we do every day at Bodegas Valdelana. We have been awarded in the TOURISM category specifically “for our work in promoting wine tourism and the recovery of heritage”.

This mention touches us deeply, because it sums up the heart of our project. At Valdelana, our passion for wine has always gone hand in hand with respect and admiration for the history preserved in our underground cellars and in the land of Rioja Alavesa.

Our wine tourism is more than a tasting; it is an experience, a journey through time, and a constant effort to keep the legacy of our ancestors alive and accessible. Every excavated tunnel, every restored stone and every guided tour is designed so that visitors live an authentic experience and feel that unique connection with the land we love so much.

A boost to continue investing in wine tourism

We would like to sincerely thank the Basque Government for this award. It is an incentive to continue committing to a sustainable, high-quality wine tourism model. It reminds us that the effort to preserve our traditions while looking to the future is bearing fruit.

Thank you to everyone who accompanies us on this journey, and especially to our team, who strive every day to make the Valdelana experience unforgettable.

We will continue working with the same enthusiasm and passion for wine, heritage and our beloved Rioja Alavesa!